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You are browsing the articles archive for 2012 June.

Mentor Handshake

The Importance of Mentoring

Every business owner needs some kind of assistance when starting up. Mentors can be valuable assets to anyone forming a new business. Instead of relying on written material or online courses, a mentor is a real life business professional capable of passing on skills and much needed advice.

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IP Protection

Protecting Your Business

Entrepreneurs like to talk about their ideas and often have to present them in different places like banks or to investors. It’s important to be aware that ideas can be stolen or compromised. Protecting your ideas is an essential part of doing business safely. Intellectual property, like written material, or web content is also vulnerable and should be protected.

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Establishing a Web Presence

Creating a Powerful Web Presence

Getting on the web with a fully functioning website is essential for any small business. There are also many other factors for you to consider when starting the journey to establish your business web presence. We have compiled a list of the most important steps to take while getting your business online.

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Bankrupt

What You Need to Know About Bankruptcy

I spoke with Jeffrey Carhart, partner of the law firm Miller Thomson. He is a respected expert in the area of corporate Bankruptcy and Insolvency.
I asked him some questions and got some interesting answers.

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949685_-puzzle_world_ii-

Social Networking – The Free Marketing Strategy

We all know it’s important for your business to be noticed. People need to be talking about your business if you want to flourish. An important (and free!) way of drawing attention to your company is the use of social media. So what essential things do you need to consider when entering the world of social media?

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Marketing on a Budget

Marketing On A Shoestring Budget

You have an an excellent product and a great plan of attack to grow your business. There’s just one problem – nobody out there knows about you yet. Sound familiar? This is a clear sign that you have to start marketing. Marketing can eat up tremendous resources for a start-up or small business if you are not careful which path you choose. So what do you do? How do you market your business on a shoestring?

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Buying a Franchise

Tips on Buying a Franchise

Many people believe buying a franchise is a quick and smooth way into the business world. Franchises do have many solid positives attached to them and with the right one, there is a lot of money to be made. But franchises have a down side, and it’s important to weigh it all before jumping into a franchise business.

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Business Growth

Why Businesses Stall And What You Can Do

There are many reasons why businesses become stalled in one place and can’t seem to move beyond it. Much of it is rooted in the culture of a company and in leadership style. Managers often have styles that inhibit rather than cultivate and encourage. Companies are often stuck in a state of mind that prevents growth. It’s important to be aware of this as you build your business.

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Home Office

The Promises and Pitfalls of a Home-Based Business Life

Much as starting a home-based business is an exciting project, it’s a good idea to take a good look at the practical implications before jumping in. Is it really the Shangri-la you think it is?

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Business Owner

Three Ways to Beat the Competition

Winning is a part of what motivates most entrepreneurs. After all, you are still in business because you are beating the competition!

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Woman Writing Notes

Giving Back to Your Community is Good for Business

Stepping up for your community is a good idea, not only because of the good you can do, but also for the benefits it can provide to your business. The act of giving is such a positive thing and it’s something that will make you feel good while benefiting others. As a business person, your [...]

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Company Branding

The Importance of Branding Your New Business

Your brand is not your logo, your letterhead or your website. Your brand is your company’s identity. It’s the way the public perceives you. Your brand establishes your credibility. If the public considers a business to have a high value, they are much more accepting of things like higher pricing.

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Business Smartphone

How Smartphones Are Changing Business

Smartphones have been around for several years, but it wasn’t until the introduction of the iPhone in 2007 and the explosion in application development that smartphones became something more than just email devices.

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Business Failure

How Failure Can Lead to Success

We all fail at something because nobody is immune from failure. Entrepreneurs dread the thought of failure, but sometimes failure is what is needed for truly long term success. Failure is not about falling down but staying down.

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Skyscrapers and Road

Positioning Your Business

Positioning your business is all about creating a unique impression in the public mind. The position your company achieves depends on how the “idea” of your business is communicated to a target market.

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Business People

Boost Productivity With Accountability

Have you ever tried to do something and for some crazy reason you just never seem to get it done? Of course you have! Distractions, interruptions, chaos, too much to do and a whole host of other reasons can throw our best intentions out the window. Let me share one of the most sure fire ways to keep you on track.

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Business Strategy

Building an Online Business Strategy

Every small business needs a website that is easily accessible and that is carefully geared to internet marketing. Having a strategy in place when you build your site is essential. It doesn’t stop with simply planting a website on the web. Print advertising, radio and television spots are now considered less effective than a well managed internet strategy.

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