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Why Your Marketing May Not Be Working

Companies often miss out on the true target market they need. This is usually because they follow a marketing template that may be all wrong. General demographics like “consumers between the ages of 18 and 34″ may have no bearing whatsoever on the real makeup of your target audience. Companies stumble around trying to understand [...]

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Create a Company Culture That Attracts The Best

Every company has to do its best to find the best people. It doesn’t matter how good your strategy is, without talented, motivated people you are not going far.

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Be Careful With Your Smartphone

Most police officers picture themselves arresting bank robbers and burglars, not hunting down stolen smartphones. This is the new reality of the world we inhabit. Smartphone theft is a growing problem and business people are being victimized in big cities daily.

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How To Boost Employee Productivity

Most companies boast a dour culture and most employees have no fun at their work. You may love your work, but chances are your employees don’t.

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Leave The Office And Work From A Coffee Shop

There’s nothing wrong with it, as long as you’re the boss. This is something mere staff members would only get away with in the most enlightened companies, and we all know how many of those we have in this country.

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The Myths of Entrepreneurship

Should you start a business? Only you can answer that question. There are a lot of myths attached to being an entrepreneur.

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How To Make Your Company A Great Place To Work

Engaged employees, empowered employees are productive employees. These are the ones who can be counted on to be committed and loyal.

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How To Be Super-Productive

There are people who simply know how to get things done. Hard work is only part of the reason these people are productive.

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How Diet Can Affect Your Work

What you eat can impact how you work. Concentration has a lot to do with what you put into your body. many entrepreneurs make a habit of skipping breakfast, even lunch and this feeds one thin, stress. Your body needs nurturing not only for your overall health but also for the mind.

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How To Find Top Candidates

You want to hire the best and the brightest. You need to attract the very best. The wrong way to find them is on job boards.

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Cybersecurity

If governments are doing it, it’s time for you to secure your business against cybercrime. Hacking is growing at an alarming rate and companies are being robbed of essential data and information. Companies have blind spots that should be dealt with as soon as possible. You can be sure that the fraudsters will not take a vacation.

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How To Rank Yourself As An Entrepreneur

No two entrepreneurs are the same. Many are innovators of new products, others are natural born marketers who can get almost any kind of business off the ground. Some are people who believe they can introduce a business that will actually help people, that will perform a service. This only matters because knowing yourself is an important first step to launching a business. You can only know what to launch if you understand who you are.

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What Makes Your Business Unique?

Very often the products and services offered by a business are identical to those being offered by the competition.

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How To Hire The Right People

There are certain traits that make people ideal hires. Pay attention to these qualities the next time you hire staff.

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Things To Consider Before Starting A Business

If you are working in a job you kind of like, but that itch to start a business is always there, remember that it isn’t easy to just pick up and leave.

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What Leaders Should Say

As the owner of a business, what you say and how you say it can have an impact on how your business runs. What you say is very revealing about your leadership skills. Knowing what words to use and when to use them can affect the success of the business.

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Is It Time To Drop PC’s?

We live in a world of smartphones and tablets. It’s also a world of mobile employees. So the question is, can your business operate PC free

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