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A Strong Brand Means Focus

Getting a hold of exactly what your company brand is can be difficult. Most entrepreneurs are so consumed with running a business and growing that business that they lose sight of the key to consumer acceptance, which is the brand. The brand can only be one thing. It can’t be a diverse set of ideas or selling points. Avis is “Number Two”. BMW is “The Ultimate Driving Machine”. Esso puts “A Tiger In Your Tank”. One dominant thought. One compelling brand.

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How to Spruce Up Your Brand

A company brand is not static. It changes over time. It’s important to regularly re-evaluate your brand and do what it takes to restore it to where you know it has to be.

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Businesses That Learn Grow

Many small business owners don’t see themselves as particularly innovative. A very good approach for all entrepreneurs is to be observant, always test things out and assess what works and doesn’t work. In the end, it’s learning the basics that pay off for small businesses.

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How Small Businesses Can Make It Big

Everyone loves a great success story, and there are many stories about little companies that took off and made it very big. Apple started in a garage. It comes down to strategies that suddenly take hold.

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How to Talk the Talk

The road to success in business is filled with roadblocks and ups and downs but there are approaches to take that can make it all a lot easier. It really all comes down to being able to talk about your company and do it effectively.

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What is Customer Service, Really

Much is made of customer service. This is the prime factor in keeping customers and getting referrals. There are a few things that any customer needs to hear before feeling that your approach to customer service is the right approach.

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How Social Media Marketing Can Work For You

t takes time for a company to actually see benefits from being involved with social media. Businesses often jump in with high hopes for fast returns.

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How To Market To Diversity

Immigration should be a spur to small business growth. The Canadian reality is that only a third of population growth is via childbirth.

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Why Your Marketing May Not Be Working

Companies often miss out on the true target market they need. This is usually because they follow a marketing template that may be all wrong. General demographics like “consumers between the ages of 18 and 34″ may have no bearing whatsoever on the real makeup of your target audience. Companies stumble around trying to understand [...]

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What Makes Your Business Unique?

Very often the products and services offered by a business are identical to those being offered by the competition.

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How to Make Social Media Work For You

Make sure that social media really works for your business. If it’s working right your company will benefit from being known on the web. If it’s wrong the brand will suffer. It has to be right.

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Smart Marketing

Whatever you do, keep it simple. Evaluate your typical consumer and address that customer’s needs. People look for clarity. Make it easy to understand and remember, simple marketing is effective marketing.

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