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Dealing with Customer Complaints – The ‘Act Now’ Policy
A business coach, when explaining to a group of entrepreneurs how to deal with a dissatisfied customer, asked how serious is the following customer complaint? (Add complaint here_________________.) Answers ranged from an easy fix to unrecoverable. The coach replied the actual seriousness can be immaterial; it depends on how long you wait to deal with [...]

What Your Customers Really Want
Customers don’t usually tell you what it is they really want. When asked they’ll usually say all is well, but there are many things they don’t say about businesses they deal with. A psychologist might tell you that it;s just human nature. Customers want a whole lot from you, but they’ll never tell you.

How Social Media Marketing Can Work For You
t takes time for a company to actually see benefits from being involved with social media. Businesses often jump in with high hopes for fast returns.

How to Lay Back and Make Sales
Sales fall apart just when you think they’re closed. This is something that happens in sales environments all the time, and it’s usually for one reason, the hard sell.