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Google Analytics for Small Business

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Google Analytics

Business owners have a lot of numbers to crunch on an average day and it can be challenging to wade through them all. Profit and loss statements co-exist with bank statements; tax numbers line up beside sales statistics. There’s enough to worry about already on the organizational and structural side of things without throwing in a lot of marketing numbers, but there’s one set of marketing statistics that virtually hold the keys to the castle for small business owners today: Google Analytics.

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