Business Articles

Business Articles

Stay informed about what matters when it comes to running a profitable business.

High Prices are Often Better than Low Prices

Published in Advertising and Marketing, Advice, Money Matters Be the first to comment on this article ►

954631_toonies

Cheaper isn’t always better when it comes to consumer perceptions of products. We are conditioned to associating higher prices with premium items. We will pay more for a designer label. We will pay more for a Lexus. We know going in that the price is high, but we form a mental justification for the additional cost based on several factors.

To continue reading this article,

Already a member? Login now!

Recommend This Story

Leave your comments

You must be logged in to comment.

Please sign up for a FREE account to gain access to this feature and lots more!

Sign up now!