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High Prices are Often Better than Low Prices

Published in Advertising and Marketing, Advice, Money Matters Be the first to comment on this article ►


Cheaper isn’t always better when it comes to consumer perceptions of products. We are conditioned to associating higher prices with premium items. We will pay more for a designer label. We will pay more for a Lexus. We know going in that the price is high, but we form a mental justification for the additional cost based on several factors.

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