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Marketing On A Shoestring Budget

Published in Advertising and Marketing Be the first to comment on this article ►

Marketing on a Budget

You have an an excellent product and a great plan of attack to grow your business. There’s just one problem – nobody out there knows about you yet. Sound familiar? This is a clear sign that you have to start marketing. Marketing can eat up tremendous resources for a start-up or small business if you are not careful which path you choose. So what do you do? How do you market your business on a shoestring?

Advertise your company via word of mouth

You have to start somewhere, and the best place is with friends and family. Word of mouth advertising is absolutely free and it can extend into all kinds of places. While you’re at it, talk to business associates who have gone through a similar situation and get their advice. Don’t be afraid to ask for help. Like-minded business people like being helpful and you’ll benefit from all the first-hand guidance you get.

Get yourself out there

Let people know about your business. You can do this by networking every chance you get – go to trade shows, start conversations with strangers, approach people you think require your products or service. Take the time to get well-designed business cards and brochures in circulation. Join industry and trade associations. Don’t be surprised when people start asking for your advice. Be honest and tell them what you offer, but then take whatever advice you can get from them.

There are things you probably do better than most people. Letting the world know about your expertise is an inexpensive and effective way to position yourself and your business. Write about yourself and your business, and get it published in trade journals or even in local and neighbourhood publications. Visit online forums dedicated to your industry and post comments that help establish your knowledge and expertise This is all networking and no business can succeed without networking. It’s another free way of marketing your business.

Start offering your expertise free of charge

Let people test your company and see if it works for them. This is a great way to create good will and show what you can do and how your business can be beneficial. Offering free services may seem like giving it away, but in reality what you’re doing is winning friends who will be loyal customers.

Get into social media

If you have a website, link to your social networking accounts. If you do not have a website yet, we can help you create one for very little money. Use Twitter to tweet about your company and all the things it has to offer. Use Facebook for a more interactive and personal approach. Consider joining LinkedIn, where you can immediately interact with other business people and potential customers.

Partnering With Other Businesses

Sometimes winning that all important contract takes more than a single business or lone entrepreneur. There are times when a lot of skill sets and experience are needed to snare the deal. This is a time to consider partnering with another company. Partnering is a shrewd way to get hands on with projects you may not otherwise see. It expands the skill base you bring to a job you may be bidding on. The more partners you develop, the more likely it is that they will start bringing projects to the table that you may never have found. Marketing can be expensive but with partners finding work for each other, costs are greatly reduced.

Getting your business on the map can be done without spending large amounts of money. Be sure to follow up on sales by staying in touch with clients. Keep your website up to date and relevant, and go the extra mile for your customers. Let them know you’re on their side – there to help and fill needs that they have. Always strive for excellence and let your customers know you care.

Marketing on a shoestring is easy. It’s something that should almost come naturally. It’s about staying in touch, being connected, talking it up and providing the goods. You can do it and you can see real growth as a result.

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