Business Articles

Business Articles

Stay informed about what matters when it comes to running a profitable business.

Why Your Marketing May Not Be Working

Published in Advice, Management, Marketing Be the first to comment on this article ►

329088_large_blank_outdoor_billboard

Companies often miss out on the true target market they need. This is usually because they follow a marketing template that may be all wrong. General demographics like "consumers between the ages of 18 and 34" may have no bearing whatsoever on the real makeup of your target audience. Companies stumble around trying to understand why they miss the mark. Plans are written with demographic models...

To continue reading this article,

Already a member? Login now!

Recommend This Story

Leave your comments

You must be logged in to comment.

Please sign up for a FREE account to gain access to this feature and lots more!

Sign up now!