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How to Repair Your Brand

Published in Advice, Ideas, Management, Organization Be the first to comment on this article ►

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A brand can get broken if a company outgrows it. It can be damaged by a shifting consumer base which no longer sees the company the way you think it does. People become confused with exactly what your business is all about. If you determine that there has been brand erosion, it doesn’t mean there is something wrong with the company. What it means is that the brand has to be re-evaluated and carefully deployed to the right target audience. You have to analyze just what the brand really is in the here and now.

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