Landing Page Forums Growing A Business Branding and Positioning Reply To: Branding and Positioning

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Your brand is not your logo, your letterhead or your website. Your brand is your company’s identity It’s the way the public perceives you. Your brand is a perception about your company, your products and your services that exists in the consumer consciousness.        
Positioning your business depends on how the “idea” of your business is communicated to a target market. Positioning is about creating a position for your company on the business spectrum and communicating that position, even if you haven’t yet attained it. Your position is the place you occupy in your chosen market.  Once your brand is established you can go about positioning the company through various marketing techniques designed to establish your position.