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Anthony
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The best ways to do these things will always be costly, but well worth it for most entrepreneurs. Good market research firms likely already have most of the information you want, you just need to pay them to share it. You can do your own research, but unless you have some training in the field, you are probably not doing yourself any favours. Shop around and get a few estimates, then select a reputable firm with what you consider to be a fair price.