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How to Spruce Up Your Brand

A company brand is not static. It changes over time. It’s important to regularly re-evaluate your brand and do what it takes to restore it to where you know it has to be.

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Businesses That Learn Grow

Many small business owners don’t see themselves as particularly innovative. A very good approach for all entrepreneurs is to be observant, always test things out and assess what works and doesn’t work. In the end, it’s learning the basics that pay off for small businesses.

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How Small Businesses Can Make It Big

Everyone loves a great success story, and there are many stories about little companies that took off and made it very big. Apple started in a garage. It comes down to strategies that suddenly take hold.

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What a Start-Up Doesn’t Need (Immediately)

Start small, then build. Too many new entrepreneurs put the emphasis on the wrong things. The big things can come later.

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How to Talk the Talk

The road to success in business is filled with roadblocks and ups and downs but there are approaches to take that can make it all a lot easier. It really all comes down to being able to talk about your company and do it effectively.

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How Social Media Marketing Can Work For You

t takes time for a company to actually see benefits from being involved with social media. Businesses often jump in with high hopes for fast returns.

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How To Use Trade Shows To Your Advantage

Trade shows can be very important to your business. 80 percent of the people attending trade shows are primary decision makers.

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Why Your Marketing May Not Be Working

Companies often miss out on the true target market they need. This is usually because they follow a marketing template that may be all wrong. General demographics like “consumers between the ages of 18 and 34″ may have no bearing whatsoever on the real makeup of your target audience. Companies stumble around trying to understand [...]

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What Makes Your Business Unique?

Very often the products and services offered by a business are identical to those being offered by the competition.

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How to Make Social Media Work For You

Make sure that social media really works for your business. If it’s working right your company will benefit from being known on the web. If it’s wrong the brand will suffer. It has to be right.

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Smart Marketing

Whatever you do, keep it simple. Evaluate your typical consumer and address that customer’s needs. People look for clarity. Make it easy to understand and remember, simple marketing is effective marketing.

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Online Marketing. What Not To Believe

Online marketing is all the rage. The problem is business owners just don’t know enough about online marketing and what to really expect.

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Email Marketing. What You Need to Know

Email marketing can be a very important method of staying in touch with your client base. You can send a lot of emails to your clients as long as you pay attention to subject lines and avoid appearing like spam. Make sure any message you send out is fresh and informative.

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Public Speaking Made Easy

Public speaking is probably one of the most dreaded of the things we may face as head of a company. Like it or not, at some point it will probably happen. It can happen at a trade show, at a convention. It can happen if you’re involved with any civic or charitable groups. Be prepared. Chances are you’ll be doing it sooner or later.

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How to Use Email Marketing

Marketing with email can work for your business. There are ways to utilize email that will bring visitors to your website and raise the visibility of your business.

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How to Move Your Business Up a Notch

Every business owner wants to move forward and take the business to the next level. It’s something that you can control with a few simple moves.

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Use YouTube to Promote Your Business

You may not reach billions or even millions, but if you hit a nice 100,000, that would be sweet. What this means is that you need some sort of video capability. It can be as simple as a $200 camera and a pair of lights. Lights to give your videos a slightly professional look. Once you decide on what you want to put on a video or set of videos, start shooting. Now don’t make the mistake of shooting like a rank amateur. Give it some thought. Read a “For Dummies” book. learn how to use your lights, then shoot away.

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