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This topic contains 1 reply, has 2 voices, and was last updated by Avatar of Robert Robert 7 years, 2 months ago.

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  • #5629
    Avatar of tess

    How do I measure how effective our advertising/marketing plan is in creating leads or creating brand awareness?

    Avatar of Robert

    Clearly define your goals. What is the goal of each marketing activity? Is it the total number of leads? Number of qualified leads? Closed deals? Brand awareness? If you match these things to specific marketing activities, you’ll have an idea of what is working and not working. Leads of all kinds, closed deals and brand awareness are all metrics that you can use.

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